Yesterday I did a few different things online … which is a normal random day for me. And I know that online sites, especially social media sites, match the ads displayed to me by what I do, where I go, what I search for, etc.

This morning that was really driven home.
1. Yesterday I looked at options for making a photo book online, so I was on a few different sites for that.
2. As my son was putting trash into our kitchen trash can, the broken lid clattered to the floor (one more time) It’s been broken awhile, but I kept forgetting to buy a new one. (there’s so many other things I’d rather do) But this time I promptly searched online, found one I like and ordered it.
3. I clicked on a link in a promo email from a stock photography site, where I had bought a photo or two last year. They’ve revamped their website and I wanted to see it.
Fast forward to this morning … I went on a blog to read it. It’s a blog that has changing ads on the side. The first ad was from the website where I ordered my trash can from. This is not a familiar or name brand store (at least not to me), so I chuckled and thought … what an odd coincidence.
Then I clicked on a second post on the blog, which changed the ads and the new ad was from one of the photo book sites I spent some time on yesterday. Now I thought … interesting, kinda feels like more than a coincidence.
So I had to experiment and clicked on a third post and sure enough it was for the stock photography site. Now this almost feels like stalking.
Now I’m curious, so I’m going to click on one more post on the site to see what the new ad is for. Here I go …
It’s an ad to “Go back to school and improve your skills” at the University of Phoenix. I was not on their site recently or any school/university/college site.
So now instead of the ads following me, I guess they are telling me where to go. Apparently ’they’ have seen that a skill of mine needs improving. Maybe ‘they’ have noticed how often I misspell a word or change/correct a sentence and ‘they’ figure it is time I improve my skills.
Or maybe I just paranoid this morning …
Have you even been ‘followed’ or ‘encouraged’ by ads on blogs, Facebook or other sites?
Posted on September 1, 2010